If You're Handed It, You Can Handle It: Liz Kantner
In the 27th episode of Perceived Value host Sarah Rachel Brown sits down with Liz Kantner; Digital Marketer and lover of all things jewelry. This interview could not have come at a better time, as Sarah has been working on her marketing kit and researching how to effectively spread the word of Perceived Value.
The two women discuss what the day-to-day on the job is like for a digital marketer, how you know when digital marketing is being effective, and how much does a digital marketer make?
Although Liz Kantner has always had a passion for jewelry, she began her career as a Content Manager for big consumer brands. She made the switch to the jewelry industry when she had the opportunity to work as Marketing Manager for Todd Reed. During her time there she learned many aspects of the fine jewelry industry including public relations, advertising, sales and trade shows. Liz moved on to start her on consulting business, STAY GOLD and curates JA New York's New Designer Gallery as well as PREMIER, a new show launching in Vegas in 2019. Her passion for jewelry continues to grow!